Business Essentials: United States Edition - Tapa blanda

Ebert, Ronald J.; Griffin, Ricky W

 
9780132287852: Business Essentials: United States Edition

Sinopsis

For Introduction to Business courses.

 

Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

 

 

 

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Reseña del editor

This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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