Advertising & IMC: Principles & Practice - Tapa dura

Moriarty, Sandra; Mitchell, Nancy; Wells, William

 
9780132163644: Advertising & IMC: Principles & Practice
Tapa dura
ISBN 10: 0132163640 ISBN 13: 9780132163644
Editorial: Pearson College Div, 2011

Sinopsis

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

<>An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson College Div
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0132163640
ISBN 13 
9780132163644
Encuadernación
Tapa dura
Número de páginas
657
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia