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Sinopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
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Reseña del editor
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
Biografía del autor
Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.
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Marketing Management
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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Marketing Management
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00092899574
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Marketing Management (14th Edition)
Publicado por
Pearson (edition 14), 2011
ISBN 10: 0132102927
ISBN 13: 9780132102926
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Hardcover. Condición: Fair. 14. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Nº de ref. del artículo: 0132102927-7-1
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Marketing Management (14th Edition)
Librería: Indiana Book Company, Marion, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Nº de ref. del artículo: 1000009909042-9815
Cantidad disponible: 17 disponibles
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Marketing Management (14e Edition)
Publicado por
Pearson Education (edition 14th Edition), 2011
ISBN 10: 0132102927
ISBN 13: 9780132102926
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. 14th Edition. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. International edition. Nº de ref. del artículo: 0273753363-11-1-7
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Marketing Management (14th Edition)
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.92. Nº de ref. del artículo: G0132102927I4N00
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Marketing Management (14th Edition)
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0132102927I4N01
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Marketing Management (14th Edition)
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0132102927I3N00
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Marketing Management
Publicado por
Prentice Hall, 2011
ISBN 10: 0132102927
ISBN 13: 9780132102926
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.92. Nº de ref. del artículo: G0132102927I3N01
Cantidad disponible: 1 disponibles
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Marketing Management (14th Edition)
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.92. Nº de ref. del artículo: G0132102927I3N00
Cantidad disponible: 1 disponibles