Anderson builds the book around a framework of understanding, creating, and delivering value.Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.Reseña del editor:
For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.
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Descripción Pearson Education (US) 2008-06-01, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780132089968
Descripción Estado de conservación: New. Publisher/Verlag: Prentice Hall International | Understanding, Creating, and Delivering Value | Format: Paperback | Language/Sprache: english | 820 gr | 235x178x22 mm | 496 pp. Nº de ref. de la librería K9780132089968