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Business Market Management:Understanding, Creating, and Delivering Value: International Edition - Tapa blanda

 
9780132089968: Business Market Management:Understanding, Creating, and Delivering Value: International Edition

Sinopsis

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

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Reseña del editor

Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.

Reseña del editor

Anderson builds the book around a framework of understanding, creating, and delivering value.Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

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Anderson, James C.
Publicado por Pearson, 2009
ISBN 10: 0132089963 ISBN 13: 9780132089968
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Librería: Anybook.com, Lincoln, Reino Unido

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780132089968. Nº de ref. del artículo: 3940818

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