This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.
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Strategic Management: A Casebook 8th edition BCC
Now in its eighth edition, Strategic Management: A Casebook presents class-tested, carefully crafted cases in which you’ll discover the ways general managers formulate and implement strategic policy.
All the cases in this book deal with problems facing general managers. Based on real situations . the cases progress from analysis (what are the key elements in this firm’s situation?) through desired action (what should be done?) to detailed implementation (how should it be done?).
This casebook can be used alone or in conjunction with Strategic Analysis and Action by Mary Crossan and her author team.
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Descripción Prentice Hall, 2011. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P11013206667X