Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition - Tapa blanda

Burns, Alvin C; Bush, Ronald F.

 
9780132059589: Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition
Tapa blanda
ISBN 10: 0132059584 ISBN 13: 9780132059589
Editorial: Pearson, 2008

Sinopsis

For undergraduate Marketing Research courses.

Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Reseña del editor

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst(R)) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst (R) also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively. KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered. This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel(TM). The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0132059584
ISBN 13 
9780132059589
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
544
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780131354210: Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition

Edición Destacada

ISBN 10:  0131354213 ISBN 13:  9780131354210
Editorial: Pearson, 2008
Tapa blanda