Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition - Tapa blanda

Burns, Alvin C; Bush, Ronald F.

9780132059589: Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition

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ISBN 10: 0132059584 ISBN 13: 9780132059589

Editorial: Pearson, 2008

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Book by Burns Alvin C Bush Ronald F

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This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Rese�a del editor

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst(R)) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst (R) also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively. KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered. This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel(TM). The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.

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EditorialPearson
A�o de publicaci�n2008
ISBN 10 0132059584
ISBN 13 9780132059589
Encuadernaci�nTapa blanda
IdiomaIngl�s
N�mero de edici�n2
N�mero de p�ginas544

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9780131354210: Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition

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ISBN 10: 0131354213 ISBN 13: 9780131354210
Editorial: Pearson, 2008
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Burns, Alvin C.; Bush, Ronald F.

Publicado por Prentice Hall, 2007

ISBN 10: 0132059584 ISBN 13: 9780132059589

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Paperback. Condici�n: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.16. N� de ref. del art�culo: G0132059584I3N00

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Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)

Burns, Alvin C.; Bush, Ronald F.

Publicado por Pearson College Div, 2007

ISBN 10: 0132059584 ISBN 13: 9780132059589

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Librería: SecondSale, Montgomery, IL, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N� de ref. del art�culo: 00051205287

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