Marketing Research Process - Tapa dura

Crimp; Wright

 
9780132028394: Marketing Research Process

Sinopsis

An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.

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Reseña del editor

An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.

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