Artículos relacionados a Strategic Brand Management:United States Edition

Strategic Brand Management:United States Edition - Tapa dura

Kevin, Keller

 
9780131888593: Strategic Brand Management:United States Edition
Tapa dura
ISBN 10: 0131888595 ISBN 13: 9780131888593
Editorial: Financial Times Prentice Hall, 2007

Sinopsis

<>For students, managers and senior executives studying Brand Management.

 

Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. 

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0131888595
ISBN 13 
9780131888593
Encuadernación
Tapa dura
Número de páginas
692
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

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