A Guide to Growing More Profitably: A Guide to Growing More Profitably - Tapa blanda

Nagle, Thomas

 
9780131856776: A Guide to Growing More Profitably: A Guide to Growing More Profitably
Tapa blanda
ISBN 10: 0131856774 ISBN 13: 9780131856776
Editorial: Routledge, 2005

Sinopsis

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses

The Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

 

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society

Reseña del editor

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0131856774
ISBN 13 
9780131856776
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
368
Contacto del fabricante
no disponible
Persona responsable
no disponible