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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: A Guide to Growing More Profitably: United States Edition - Tapa blanda
Sinopsis
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society
Reseña del editor
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialRoutledge
- Año de publicación2005
- ISBN 10 0131856774
- ISBN 13 9780131856776
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición4
- Número de páginas368
- Contacto del fabricanteno disponible
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Publicado por
Routledge, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 4 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 11534222-75
Cantidad disponible: 1 disponibles
Imagen de archivo
The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Publicado por
Routledge, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 4 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 8629859-20
Cantidad disponible: 1 disponibles
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: A Guide to Growing More Profitably: United States Edition
Publicado por
Pearson Prentice Hall, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001958033
Cantidad disponible: 1 disponibles
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Publicado por
Pearson Prentice Hall, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Nº de ref. del artículo: G0131856774I4N00
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Publicado por
Pearson Prentice Hall, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Nº de ref. del artículo: G0131856774I4N01
Cantidad disponible: 1 disponibles
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Publicado por
Pearson Prentice Hall, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Nº de ref. del artículo: G0131856774I4N01
Cantidad disponible: 1 disponibles
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Publicado por
Pearson Prentice Hall, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Nº de ref. del artículo: G0131856774I4N10
Cantidad disponible: 1 disponibles
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Publicado por
Prentice Hall, 2006
ISBN 10: 0131856774
ISBN 13: 9780131856776
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131856776. Nº de ref. del artículo: 9727800
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Publicado por
Prentice Hall, 2006
ISBN 10: 0131856774
ISBN 13: 9780131856776
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131856776. Nº de ref. del artículo: 9727801
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)
Publicado por
Pearson Prentice Hall, 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
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Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Nº de ref. del artículo: WAL-V-1h-01632
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