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Sinopsis
For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.
The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"Digital Marketing Strategy demonstrates that when buyers and sellers have equal access to key information, innovative business designs and value can be generated. There is much you can learn from studying the evidence found in this book." - Vince Barabba, Retired from GM, General Manager, Corporate Strategy and Knowledge Development
Reseña del editor
For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management. The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Digital Marketing Strategy: Text and Cases
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0131831771I5N00
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Digital Marketing Strategy: Text and Cases
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Digital Marketing Strategy: Text and Cases
Librería: Cronus Books, Carson City, NV, Estados Unidos de America
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Paperback. Condición: New. New Inside and Outside. Clean and crisp pages w/no markings! You will be pleased. Excellent book! ( z1s183D ) Some very minor shelf wear on cover. ** Fast Shipping**. Nº de ref. del artículo: SKU1023971
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