Strategic Marketing for Non-Profit Organizations - Tapa blanda

Alan, Andreasen; Philip, Kotler

 
9780131753723: Strategic Marketing for Non-Profit Organizations

Sinopsis

For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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Reseña del editor

For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Reseña del editor

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780132345545: Strategic Marketing for Non-Profit Organizations:International Edition

Edición Destacada

ISBN 10:  0132345544 ISBN 13:  9780132345545
Editorial: Financial Times Prentice Hall, 2008
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