Consumer Behavior in Fashion - Tapa dura

Michael, Solomon; Nancy, Rabolt

 
9780131714748: Consumer Behavior in Fashion
Tapa dura
ISBN 10: 0131714740 ISBN 13: 9780131714748
Editorial: Financial Times Prentice Hall, 2008

Sinopsis

For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business.

 

In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

San Francisco State University

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0131714740
ISBN 13 
9780131714748
Encuadernación
Tapa dura
Número de páginas
580
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780130811226: Consumer Behavior: In Fashion

Edición Destacada

ISBN 10:  013081122X ISBN 13:  9780130811226
Editorial: Pearson, 2003
Tapa dura