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Sinopsis
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.
Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition.
It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context.
It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition. It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context. It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Advertising Principles and Effective IMC Practice
Publicado por
Prentice Hall Singapore, 2007
ISBN 10: 0131676601
ISBN 13: 9780131676602
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-F-005-02237
Cantidad disponible: 2 disponibles