Artículos relacionados a Competitive Positioning: Key to Market Strategy
Sinopsis
This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Competitive Positioning: Key to Market Strategy
Imagen de archivo
Competitive Positioning: The Key to Market Success
Publicado por
Prentice-Hall, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780131555990. Nº de ref. del artículo: 9177521
Cantidad disponible: 1 disponibles
Imagen del vendedor
Competitive Positioning
Publicado por
Prentice Hall, New York, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antiguo o usado
Trade Paperback
Librería: Clement Burston Books, Bowness on Windermere, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Trade Paperback. Condición: Good. former owner's name inside,260 pages. Nº de ref. del artículo: 018081
Cantidad disponible: 1 disponibles
Imagen del vendedor
Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Publicado por
Prentice-Hall 01.05.1993., 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antiguo o usado
Tapa blanda
Librería: NEPO UG, Rüsselsheim am Main, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. 272 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469 23,4 x 17,5 x 2,0 cm, Taschenbuch. Nº de ref. del artículo: 334441
Cantidad disponible: 1 disponibles
Imagen de archivo
Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Publicado por
Prentice-Hall 01.05.1993, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antiguo o usado
Tapa blanda
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut - gebraucht. Taschenbuch 272 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993-05-01 272 S. , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Hooley, Graham J. Nº de ref. del artículo: BU248660
Cantidad disponible: 1 disponibles
Imagen de archivo
Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Publicado por
Prentice-Hall, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antiguo o usado
Tapa blanda
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 6, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993 , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Graham J. Hooley, John Saunders. Nº de ref. del artículo: BU322108
Cantidad disponible: 1 disponibles
Imagen de archivo
Competitive Positioning: The Key to Market Success
Publicado por
Pearson Education Limited, United Kingdom, Harlow, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003807389
Cantidad disponible: 3 disponibles
Imagen de archivo
Competitive Positioning: The Key to Marketing Strategy
Publicado por
Prentice Hall, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_362431169
Cantidad disponible: 1 disponibles