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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition - Tapa dura
Sinopsis
For the undergraduate level Marketing Research course.
Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)
Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: New. Nº de ref. del artículo: Abebooks9272
Cantidad disponible: 1 disponibles