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Basic Marketing Research: Using Microsoft Excel Data Analysis: United States Edition - Tapa blanda

Burns, Alvin C; Bush, Ronald F.

 
9780131519510: Basic Marketing Research: Using Microsoft Excel Data Analysis: United States Edition
Tapa blanda
ISBN 10: 0131519514 ISBN 13: 9780131519510
Editorial: Pearson, 2004

Sinopsis

For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis.  This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For undergraduate Marketing Research courses. Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst (R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0131519514
ISBN 13 
9780131519510
Encuadernación
Tapa blanda
Número de páginas
544
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia