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Sinopsis
Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship.
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Reseña del editor
Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship.
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Marketing Communications: Frameworks, Theories and Applications
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Textbook Binding. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL2063026
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Marketing Communications: Frameworks, Theories and Applications
Publicado por
Prentice-Hall 29/03/1995, 1995
ISBN 10: 0131509624
ISBN 13: 9780131509627
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Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780131509627
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Marketing Communications: Frameworks, Theories and Applications
Publicado por
Prentice-Hall 29/03/1995, 1995
ISBN 10: 0131509624
ISBN 13: 9780131509627
Antiguo o usado
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780131509627
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Marketing communications : frameworks, theories and applications. Ex-Library.
Publicado por
Prentice Hall, London, &c., 1995
ISBN 10: 0131509624
ISBN 13: 9780131509627
Antiguo o usado
Librería: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japon
Calificación del vendedor: 5 de 5 estrellas
paper. Condición: good. No Jacket. xx, 515 p. Nº de ref. del artículo: GU013
Cantidad disponible: 1 disponibles