Artículos relacionados a Marketing: An Introduction: United States Edition
Sinopsis
Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
What reviewers are saying about Philip Kotler and Gary Armstrong's recent work (Principles of Marketing and Marketing: An Introduction): "I have aggressively sought to utilize various assessment tools in my curriculum and have been very pleased with the Armstrong/Kotler support and value-added materials. I find the students often list them as "MOST HELPFUL" in course evaluations." - Temple University reviewer "I think Kotler and Armstrong really have a tiger by the tail in emphasizing relationships as their dominant theme... Their new emphasis on relationships and the new digital age are consistent with my high-tech, high-touch approach to marketing." - Tulane University reviewer "The authors do a superb job of covering customer value. It is certainly a conspicuous cornerstone of the book. The concept is well integrated in each chapter I that I reviewed." - University of Southern Mississippi reviewer "The value creation underlying theme is excellent. The section on brand strategy is thorough, provides good examples, and students can relate to it." - County College of Morris reviewer "Great idea to place positioning in with the product - FINALLY a book that did this!" - Southern New Hampshire University reviewer "This text is one of the best overall undergraduate marketing texts I have seen, because it incorporates more real-world applications of marketing concepts than any others I have used. This text does a good job of presenting marketing theory that is based on academic literature without excessive jargon or 'lists' that students think they should memorize. The videos and cases go well with the material." - George Washington University reviewer "The strengths of Kotler and Armstrong are that the focus is on the customer, which is very important and they define marketing in an understandable manner. I think they use excellent examples.... I am impressed." - Montgomery Community College reviewer "Kotler and Armstrong have stayed contemporary with everything going on in the field." - California State University, Northridge reviewer "The authors offer appropriate organizations and marketing efforts as examples and illustrations, and they have done a superb job of accounting for the current and emerging trends in a discipline that is characterized by rapid change." - Eastern Kentucky University reviewer "The CRM topic is given better coverage than in our present text." - Milwaukee Area Technical College, Mequon Campus reviewer "I do applaud the authors' practice of clearly delineating chapter objectives up front, followed by a review of the objectives/concepts at the end of the chapter - I like this continuity." - University of North Florida reviewer "Good focus on digital issues and relationships throughout the text...The content is very good...The examples are current and applicable to this age group of students." - Western Michigan University reviewer "Segmentation is a key chapter in my course. Kotler and Armstrong are superior in their coverage of this material...I feel my students would be better off with Kotler and Armstrong's text." - Murray State University reviewer "Kotler and Armstrong is quite refreshing, as it draws the reader into the fascinating areas of marketing via the use of real life examples right off the bat. My current text just starts by explaining theory with a few scattered examples, and many flow charts and graphs." - University of Utah reviewer "I particularly think that Kotler and Armstrong's text is far superior to [my present text-in-use] relative to the "What is Marketing?" section in the first chapter....I love the diversity of products and companies chosen for the company examples and cases; examples of companies that all ages can relate to and that are of interest to YOUNG PROFESSIONALS. [Present text-in-use] uses too many "stereotypical" college products, not giving students credit for being interested in other than." - Texas State University reviewer "...we might seriously take a look at Kotler and Armstrong." - University of South Alabama reviewer
Reseña del editor
Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 6,17
EUR 21,55 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoComprar nuevo
Ver este artículo
EUR 53,17
EUR 39,37 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Marketing: An Introduction: United States Edition
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Pearson College Div, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.28. Nº de ref. del artículo: G0131424106I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Pearson College Div, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.28. Nº de ref. del artículo: G0131424106I4N00
Cantidad disponible: 2 disponibles
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Pearson College Div, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.28. Nº de ref. del artículo: G0131424106I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Pearson College Div, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.28. Nº de ref. del artículo: G0131424106I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing - an Introduction - 7th Edition
Publicado por
Pearson/Prentice Hall, New Jersey, 2005
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Soft cover
Librería: Books@Ruawai, Kaipara District, Nueva Zelanda
Calificación del vendedor: 4 de 5 estrellas
Soft cover. Condición: Worn. Seventh Edition. A heavy book - extra postage will apply.There are pencil notes and highlighting throughout the first half of the book. The cover has scuffed edges and 2 small tears along the spine edge. Nº de ref. del artículo: 031682
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Prentice Hall, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Acceptable. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00074004661
Cantidad disponible: 2 disponibles
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Prentice Hall, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00039020343
Cantidad disponible: 2 disponibles
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Prentice Hall, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Paperback
Librería: Georgia Book Company, CHICKAMAUGA, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. 7th. PAPERCOVER 7TH EDITION 2005 COPYRIGHT BLACK COVER USED VERY GOOD CONDITION MAY HAVE SLIGHT CORNER WEAR - MAY HAVE MINIMAL WRITING - EXPERIENCE AMAZING CUSTOMER SERVICE - WE SHIP DAILY. Nº de ref. del artículo: SKU00024568
Cantidad disponible: 2 disponibles
Imagen de archivo
Marketing : An Introduction
Publicado por
Pearson Education Canada, Newmarket, ON, Canada, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Soft Cover
Original o primera edición
Librería: Top Notch Books, Tolar, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Soft Cover. Condición: Very Good. Seventh Edition. Wraps have slight wear. Tiny amount of highlighting in text. This book will require extra charges for Priority or International shipping. Size: 4to - over 9¾" - 12" tall. Nº de ref. del artículo: 101747
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing: An Introduction, 7th Edition
Publicado por
Pearson College Div, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
Antiguo o usado
Paperback
Librería: Gulf Coast Books, Cypress, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. Nº de ref. del artículo: 0131424106-4-21983343
Cantidad disponible: 1 disponibles