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"I think that the unique focus of this text on using analytical tools to help solve marketing problems is a major strength." - Florida State University reviewer "This textbook provides practice in quantitative approaches to marketing problems and focuses on integrating marketing tactics with strategies leading to financial performance." - University of S. Florida-St. Petersburg reviewer "I think the strengths of the book are the quantitative analysis tools/examples and its market/customer orientation." - Auburn University Montgomery reviewer "I continue to like the application problems. I think they are a strong feature of the text." - Florida State University reviewer "When I looked at MBM I was impressed with the analytical content.... A common reaction I get from [my MBA students] is surprise on learning that analyzing data for such topics as customer retention and using analysis to compare strategic options is what MBAs actually do for companies." - Florida State University reviewer "I like the market-oriented approach and the use of NMC throughout the text. It gives my math-scared students a perspective they usually don't see in marketing and makes them realize that they will deal with numbers in marketing. I also find the text quite readable." - Central Washington University reviewer "It filled the gap between basic marketing and a capstone course. It's emphasis on justifying marketing strategies based on market conditions and financial performance seems to be unique in the marketing management and strategy books currently available." - University of Southern Florida-St. Petersburg reviewer "I chose this book because of the customer/market orientation and the quantitative analysis and examples. I wanted to compliment the cases and other project that I use in class." - Mount Mercy College reviewer "I was looking for a text that was not encyclopedic with shallow coverage of a huge amount of material. Rather, I wanted a text that is narrow, deep and focused. It also provides excellent coverage of [marketing accountability and quantitative analysis]. No other text with which I am familiar comes close. Not all texts that ones adopts end up meeting ones expectations. Best's text certainly did for me." - University of Connecticut reviewer "One student in particular, who is an independent entrepreneur with his own computer hardware dealership, has said several times to me that the book "rocks" and that what it covers- particularly in the later chapters on offensive/defensive strategy chapters and marketing plan development- is exactly what he needs in terms of practical advice for his business. This is the kind of student endorsement one hopes to get." - Temple University reviewer "Using this text allows our students to leave the course with analytic tools that they can use." - University of Connecticut reviewer "I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." - Ron Goldsmith, Florida State University ""What this textbook teaches about the profit impact of customer satisfaction is invaluable. What it teaches about Net Marketing Contribution is a revelation." - Glenn Christensen, Brigham Young University "Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like you've offered that they can use in their decision-making processes." - Douglas J. Lincoln, Boise State University and editor of the Journal of Marketing Education "The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hand-on tools for the students before they enter the market place." - Torsten Ringberg, University of Wisconsin - Milwaukee
Reseña del editor
For MBA level Marketing Management and/or Marketing Strategy courses, or a capstone undergraduate marketing course. Strategic, applied, and performance-oriented. While most textbooks in this area stress concepts and theory, Market-Based Management, 4e, incorporates a more strategic and applied approach. External performance metrics of a business are emphasized and actual measurement tools are provided. Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.
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- EditorialPearson
- Año de publicación2004
- ISBN 10 0131293729
- ISBN 13 9780131293724
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas528
EUR 4,33
EUR 5,87 gastos de envío desde Reino Unido a Estados Unidos de America
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Market-Based Management: Strategies for Growing Customer Value and Profitability
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Paperback. Condición: Very Good. Market-Based Management: Strategies for Growing Customer Value and Profitability This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780131293724
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Market-Based Management: International Edition: Strategies for Growing Customer Value and Profitability
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Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Nº de ref. del artículo: CHL9982670
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Market-Based Management: Strategies for Growing Customer Value and Profitability
Librería: Bahamut Media, Reading, Reino Unido
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780131293724
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Market-Based Management: International Edition
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Très bon. Ancien livre de bibliothèque. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-589-904
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Market-Based Management: International Edition
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-589-959
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Market-Based Management: International Edition
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-454-764
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Market-Based Management: International Edition
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131293724. Nº de ref. del artículo: 8735563
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Market-Based Management: Strategies for Growing Customer Value and Profitability
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131293724. Nº de ref. del artículo: 9122371
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MarketBased Management Interna
ISBN 10: 0131293729
ISBN 13: 9780131293724
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00074850350
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Market-Based Management. Strategies for Growing Customer Value and Profitability
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
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Condición: Sehr gut - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Broschiert Pearson , 2004 , Market-Based Management. Strategies for Growing Customer Value and Profitability, Roger J. Best. Nº de ref. del artículo: BU362621
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