Kotler:Prins Marketing Asian _p1 by Kotler, Philip; Armstrong, Gary; Ang, ... - Tapa blanda

Principles of Marketing: An Asian Perspective

Condición: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. Nº de ref. del artículo: RWARE0000030685

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