For undergraduate and MBA courses in business-to-business marketing or industrial marketing.
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design.
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New, ship fast, delivered in 5 days in UK. No PO Box.Review:
"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." ― Philip Kotler
"The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." ― Professor Mary F. Hazeldine, Georgia Southern University
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Prentice-Hall, 2003. Estado de conservación: Good. 2nd International edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP15405505
Descripción Prentice-Hall, 2003. Estado de conservación: Very Good. 2nd International edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP68615443
Descripción Pearson, 2003. Estado de conservación: Very Good. Very good condition - book only shows a small amount of wear. Nº de ref. de la librería G0131230093I4N00
Descripción Pearson, 2003. Paperback. Estado de conservación: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Nº de ref. de la librería 2098729
Descripción Pearson Education, 2004. Soft cover. Estado de conservación: Very Good. 2nd Edition. International Ed., Sticker On Back. Nº de ref. de la librería 1000054717
Descripción PEARSON EDUCACION. Estado de conservación: Muy Bueno / Very Good. Nº de ref. de la librería 100000000850419