Artículos relacionados a A Framework for Marketing Management: International...
Sinopsis
For undergraduate and MBA courses in Marketing Management and Marketing Strategy.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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Reseña del editor
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson
- Año de publicación2002
- ISBN 10 0131204270
- ISBN 13 9780131204270
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas363
- Contacto del fabricanteno disponible
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Imagen de archivo
A Framework for Marketing Management (International Edition)
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004531846
Cantidad disponible: 1 disponibles
Imagen de archivo
A Framework for Marketing Management
Publicado por
Prentice Hall, 2003
ISBN 10: 0131204270
ISBN 13: 9780131204270
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Nº de ref. del artículo: 8658711
Cantidad disponible: 1 disponibles
Imagen de archivo
A Framework for Marketing Management
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Nº de ref. del artículo: 8980145
Cantidad disponible: 1 disponibles
Imagen de archivo
A Framework for Marketing Management
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Nº de ref. del artículo: 8980146
Cantidad disponible: 1 disponibles
Imagen de archivo
A Framework for Marketing Management
Publicado por
Prentice Hall, 2003
ISBN 10: 0131204270
ISBN 13: 9780131204270
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Nº de ref. del artículo: 8658712
Cantidad disponible: 1 disponibles