Beginning Behavioral Research: A Conceptual Primer: United States Edition - Tapa dura

Rosnow, Ralph L.; Rosenthal, Robert

 
9780131147300: Beginning Behavioral Research: A Conceptual Primer: United States Edition

Sinopsis

For undergraduate introductory courses in Research Methods.

This successful introduction to behavioral research methods―written by two leaders in the field―provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages students to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results.

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Reseña del editor

For undergraduate introductory courses in Research Methods. This successful introduction to behavioral research methods-written by two leaders in the field-provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages students to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results.

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