Over the past few years, the process of transforming an idea into a print (or electronic) publication has changed dramatically. This expert guide will help you truly understand the whole picture, so you can get the exact results you want to achieve! Walk step-by-step through the entire workflow of printing and publishing, explaining both fundamental theory and state-of-the-art technology. Understand how digital prepress techniques integrate (or fail to integrate) with the outputs of today's desktop publishing systems. Unravel the mysteries and magic of color management; learn all you need to know about imaging; and understand the changing role of typography in today's print and electronic materials. Finally, check out today's new media and electronic publishing options, including the Web.
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Frank Romano is Melbert B. Cary Distinguished Professor of Graphic Arts at the Rochester Institute of Technology, a widely-respected consultant, and author of many best-selling graphics arts books, including PDF Printing and Workflow.
9974D-5
Get great results with all your print and electronic publishing projects!
A complete, up-to-the-minute reference for every graphics arts professional
Whether you publish in print or electronic media, you can't get great results without an in-depth understanding of today's revolutionary technologies and workflows. In this book, Frank J. Romano and his co-authors introduce all the concepts and practical techniques you need right now, including:
This profusely illustrated, expert reference contains tips and tricks for virtually every print or electronic publishing project. Whether you're a graphic designer, printer, Web professional, or student, you'll turn to it constantly for answers you just won't find anywhere else.
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