Electronic Commerce 2002: A Managerial Perspective: International Edition - Tapa blanda

Turban, Efraim; King, David; Lee, Jae K.; Warkentin, Merrill; Chung, H. Michael

 
9780130984258: Electronic Commerce 2002: A Managerial Perspective: International Edition

Sinopsis

For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título