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Sinopsis
Combining cases with introductory material, this text addresses management situations across a range of industries, with regard to service industries. It looks at service processes, performance, profitability and people. Demonstrations of the unique aspects of value-added services are given, showing how contemporary strategies differ from traditional approaches. This casebook offers a practical framework for handling the multiplicity of issues in implementing strategies for services.
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Reseña del editor
Combining cases with introductory material, this text addresses management situations across a range of industries, with regard to service industries. It looks at service processes, performance, profitability and people. Demonstrations of the unique aspects of value-added services are given, showing how contemporary strategies differ from traditional approaches. This casebook offers a practical framework for handling the multiplicity of issues in implementing strategies for services.
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Competing through services: Strategy and implementation : cases and text (European casebook series in management)
Publicado por
Prentice-Hall, 1994
ISBN 10: 0130971308
ISBN 13: 9780130971302
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Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-C-087-03713
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Imagen de archivo
Competing Through Services. Strategy and Implementation. Cases and Text (European casebook series in management)
Publicado por
Prentice Hall, UK, 1994
ISBN 10: 0130971308
ISBN 13: 9780130971302
Antiguo o usado
Soft cover
Librería: SAVERY BOOKS, Brighton, East Sussex, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Very Good. PAPERBACK 1994. 23x18cm. 452 pages. Flat spine. Clean & tight book. No inscriptions. Flat pages. Dispatched ROYAL MAIL TRACKED 24 next working day or sooner securely boxed in cardboard. ref HM. Competing Through Services. Strategy and Implementation. Cases and Text (European casebook series in management) by Sandra Vandermerwe and Chritopher Lovelock. Published in 1994 in UK by Prentice Hall. Nº de ref. del artículo: 045931
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