Tested Advertising Methods (Prentice Hall Business Classics) - Tapa blanda

Caples; Hahn

 
9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)
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ISBN 10: 0130957011 ISBN 13: 9780130957016
Editorial: Financial Times Prentice Hall, 1998

Sinopsis

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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Reseña del editor

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Reseña del editor

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0130957011
ISBN 13 
9780130957016
Encuadernación
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Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780132446099: Tested Advertising Methods (Business Classics Series)

Edición Destacada

ISBN 10:  013244609X ISBN 13:  9780132446099
Editorial: Prentice Hall, 1997
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