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Tested Advertising Methods (Prentice Hall Business Classics) - Tapa blanda

Caples; Hahn

 
9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)
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ISBN 10: 0130957011 ISBN 13: 9780130957016
Editorial: Financial Times Prentice Hall, 1998

Sinopsis

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Reseña del editor

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0130957011
ISBN 13 
9780130957016
Encuadernación
Tapa blanda
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780132446099: Tested Advertising Methods (Business Classics Series)

Edición Destacada

ISBN 10:  013244609X ISBN 13:  9780132446099
Editorial: Prentice Hall, 1997
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