Consumer Behavior and Managerial Decision Making: United States Edition - Tapa dura

Kardes, Frank R

 
9780130916020: Consumer Behavior and Managerial Decision Making: United States Edition
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ISBN 10: 0130916021 ISBN 13: 9780130916020
Editorial: Pearson, 2001

Sinopsis

For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses.

Scientific, sophisticated, yet readable. Kardes approaches the subject of consumer behavior by using a rigorous scientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, the text discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.

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Acerca del autor

Frank R. Kardes is a Professor of Marketing at the University of Cincinnati and a former faculty member of the Sloan School of Management at MIT. His research focuses on a wide range of topics in consumer psychology and product management&151;including consumer judgment and inference processes, persuasion and advertising, the pioneering brand advantage, and judgment based on limited evidence. His research has appeared in many leading scientific journals, and he is frequently invited to present his research at leading universities throughout the world (including Wharton, INSEAD, Hong Kong University of Science and Technology, and the London Business School). He serves on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, International Quarterly Journal of Marketing, and Marketing Letters. Dr. Kardes is a former Co-Editor of the Journal of Consumer Psychology, and Advances in Consumer Research, and is currently an Associate Editor of the Journal of Consumer Research. Dr. Kardes is a former President of the Society for Consumer Psychology and is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, and the Society for Personality and Social Psychology.

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Editorial
Pearson
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0130916021
ISBN 13 
9780130916020
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
480
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780321001993: Consumer Behavior and Managerial Decision Making

Edición Destacada

ISBN 10:  0321001990 ISBN 13:  9780321001993
Editorial: Pearson, 1998
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