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Sinopsis
Appropriate for Introduction to Business courses at both the university and college levels. This new edition maintains the strengths that made the first three editions so successful. Logical, well-organized, and well-respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.
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Reseña del editor
Appropriate for Introduction to Business courses at both the university and college levels. This new edition maintains the strengths that made the first three editions so successful. Logical, well-organized, and well-respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.
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