In this book, one of the ASP marketplace's most experienced consultants presents a comprehensive analysis and assessment of the ASP marketplace. Alexander Factor covers everything entrepreneurs and service providers need to know to build successful ASPs-and offers invaluable insights for enterprises seeking to use ASP services for competitive advantage. Analyzing Application Service Providers presents a complete analytical framework for ASPs and their customers. Sun consultant Alexander Factor introduces customer value propositions, the economics of the ASP model, ASP service definitions and descriptions, key ASP technologies and architectures, guidance on ASP investment decision-making, and more. He concludes with a detailed review of the ASP "ecosystem," and the evolving impact of ASPs on the business models of each participant in that ecosystem-provider, supplier, and customer. This book is for every participant in the ASP value chain: entrepreneurs, providers of technology to ASPs, system integrators, VARs, investors, and decision-makers considering using ASPs.
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ALEXANDER L. FACTOR, a Sun Professional Services consultant based in the Chicago area, has over 25 years' experience in business, technology, and consulting management. He has created and led groups of consultants specializing in enterprise-wide Internet strategies (e.g., ISP, CSP, ASP), Internet/Intranet architectures, network design, and network/systems management. He has served as Consulting Practice Leader at Sun Professional Services, and was formerly Chief Scientist for SHL Systemhouse, a $1 billion systems integrator.
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