In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability and customer loyalty. Ron Swift walks you step-by-step through integrating all customer "touchpoints'': retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond. Swift covers every aspect of enterprise-wide relationship management-strategies, processes, platforms, software, database, methodologies, partnerships, channels, and more. Through practical examples and case studies, you'll discover how to: - Identify your most profitable customers and find more just like them - Shorten your sales cycle by anticipating customer needs and desires - Manage your channel partnerships and all relationships more profitably - Maintain customer privacy and confidentiality while benefiting from profiling - Calculate the economic value of customer relationship management - Discover the key factors that make or break CRM and I/S projects The high-value, loyal customer is the No. 1 focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. This is the key-and the edge-to 21st century success for most businesses. Let Ron Swift show you how to do it-before your competitors do!
"Sinopsis" puede pertenecer a otra edición de este libro.
RONALD S. SWIFT is Vice President and a key Strategist for Customer Knowledge Solutions at NCR Corporation, the world's leading provider of Relationship Technologies that expand and enhance relationships with customers.
Leverage people, processes, activities, information, and technologies to...
The start-to-finish guide to breakthrough customer relationship management!
In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step by step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management—strategies, processes, partnerships, platforms, software, methodologies, and more. Through proven methods, practical examples, and case studies, you'll discover how to create the customer-centric environment to:
The high-value, loyal customer is the #1 key focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. Ronald S. Swift can show you how to do it-before your competitors do!
"Ron Swift's book is designed to help you tie the loyalty knot with your customers. It has the tools, the framework, and the know-how to deliver customers and profits."
— Martha Rogers, Ph.D.,
Peppers and Rogers Group
and co-author of The One to One Future and One to One B2B
"When your customers know you know them, your business is bound for success. Ron Swift's book provides the tools, the framework, and the know-how to build rock solid CRM and DW strategies to deliver customers and profits. Ron continues his excellence with profound and practical knowledge and advice."
— Bill Inmon,
Father of the Data Warehousing concept,
and author of 30 books on Data Warehousing, Decision Support, and Database Technology
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 6,00 gastos de envío desde Francia a España
Destinos, gastos y plazos de envíoLibrería: Ammareal, Morangis, Francia
Softcover. Condición: Bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: F-291-543
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780130889843. Nº de ref. del artículo: 8445390
Cantidad disponible: 1 disponibles
Librería: LiLi - La Liberté des Livres, CANEJAN, Francia
Condición: very good. l'article peut presenter de tres legers signes d'usure. vendeur professionnel; envoi soigne en 24/48h. Nº de ref. del artículo: 2404170004208
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.09. Nº de ref. del artículo: G0130889849I4N00
Cantidad disponible: 1 disponibles
Librería: Bingo Books 2, Vancouver, WA, Estados Unidos de America
Hardcover. Condición: Fine. hardback book in fine condition. Nº de ref. del artículo: 25152
Cantidad disponible: 1 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Signed Copy . Signed by author on dedication page. (customer relations, data procressingt). Nº de ref. del artículo: SB01N-01163
Cantidad disponible: 1 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Very Good condition. (Business, Customer Relations) A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: Q19D-01840
Cantidad disponible: 1 disponibles
Librería: DI Barbara Oswald, Wien, Austria
Acquire the most profitable customers, Build customer loyalty.forever, Create services every customer and further more. Hardcover Kein Schutzumschlag Sehr gut. Nº de ref. del artículo: 2386
Cantidad disponible: 1 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. (customer relations, data processing, marketing) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: SB10D-01551
Cantidad disponible: 1 disponibles