Service Management and Operations - Tapa blanda

Cengiz, Haksever; Barry, Render

 
9780130813381: Service Management and Operations
Tapa blanda
ISBN 10: 0130813389 ISBN 13: 9780130813381
Editorial: Financial Times Prentice Hall, 2000

Sinopsis

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

for undergraduate and graduate courses in Service Management or Service Operations Management. This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0130813389
ISBN 13 
9780130813381
Encuadernación
Tapa blanda
Número de páginas
608
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780536462718: Service Management and Operations

Edición Destacada

ISBN 10:  0536462712 ISBN 13:  9780536462718
Editorial: Prentice Hall, 2007
Tapa blanda