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Sinopsis
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize on emerging opportunities. The reader is shown how to develop a marketing orientation in the organization and how this affects profit, growth and security. The development and implementation of marketing strategy through effective product, pricing and distribution, communications and service policies is then examined.
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Reseña del editor
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize on emerging opportunities. The reader is shown how to develop a marketing orientation in the organization and how this affects profit, growth and security. The development and implementation of marketing strategy through effective product, pricing and distribution, communications and service policies is then examined.
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Marketing Management and Strategy
Publicado por
Allyn and Bacon, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Paperback
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Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL1371470
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Marketing Management and Strategy
Publicado por
Allyn & Bacon, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
Antiguo o usado
Paperback
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Marketing Management and Strategy
Publicado por
Prentice Hall International, Incorporated, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Marketing Management and Strategy
Publicado por
Prentice-Hall, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Softcover
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Softcover. Condición: Bon. Ancien livre de bibliothèque avec équipements. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: G-258-432
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Marketing management and strategy.
Publicado por
Prentice Hall, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1681 9780130653505 Sprache: Englisch Gewicht in Gramm: 550. Nº de ref. del artículo: 2094085
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Marketing Management and Strategy
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Allyn & Bacon 01/01/1994, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Marketing Management and Strategy
Publicado por
Allyn & Bacon 01/01/1994, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Marketing Management and Strategy
Publicado por
Prentice Hall, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130653505. Nº de ref. del artículo: 9368139
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Marketing Management and Strategy
Publicado por
Prentice Hall, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130653505. Nº de ref. del artículo: 9368138
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Marketing Management and Strategy
Publicado por
Prentice Hall, 1994
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Paperback
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Nº de ref. del artículo: G0130653500I4N00
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