ActiveBook, Principles of Marketing - Tapa blanda

Kotler, Philip T.; Armstrong, Gary

 
9780130648532: ActiveBook, Principles of Marketing
Tapa blanda
ISBN 10: 0130648531 ISBN 13: 9780130648532
Editorial: Pearson, 2002

Sinopsis

For courses in Principles of Marketing.

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0130648531
ISBN 13 
9780130648532
Encuadernación
Tapa blanda
Número de páginas
544
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia