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Strategic Management: A Cross-Functional Approach - Tapa blanda

Porth, Stephen J.

 
9780130422132: Strategic Management: A Cross-Functional Approach

Sinopsis

For undergraduate/graduate-level courses in Strategic Management and Business Policy.

This first-of-its-kind text offers students a cross-functional perspective on strategic management―emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one another to survive in today's business world.

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Reseña del editor

For undergraduate/graduate-level courses in Strategic Management and Business Policy. This first-of-its-kind text offers students a cross-functional perspective on strategic management-emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one another to survive in today's business world.

"Sobre este título" puede pertenecer a otra edición de este libro.