Graphic Communication: Applying Principles - Tapa blanda

Sinopsis

For courses in Graphic Communication and Graphic Design in departments of Journalism and Mass Communication.

This text/exercise manual is designed for students in a variety of programs, including journalism, mass communication, marketing, advertising, and public relations―careers in which professionals are required to produce high quality printed materials. It prepares them for the broad range of publication challenges they will face on the job, providing extensive practice in converting well-written and edited copy into readable and attractive printed materials, including brochures, letterheads and business cards, signage, packaging materials, or even posters. The exercises engage students in the types of thinking needed to engage others graphically and to produce reasonably professional materials, and focus on the full range of both traditional and computerized tools used to get the job done in a variety of settings.

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