Managing Technology and Innovation for Competitive Advantage - Tapa blanda

V.K., Narayanan

 
9780130305060: Managing Technology and Innovation for Competitive Advantage
Tapa blanda
ISBN 10: 0130305065 ISBN 13: 9780130305060
Editorial: Financial Times Prentice Hall, 2000

Sinopsis

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.

The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.

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Reseña del editor

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today-e.g., globalization, time compression, technology integration-and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes-T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation-are followed throughout.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0130305065
ISBN 13 
9780130305060
Encuadernación
Tapa blanda
Número de páginas
528
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia