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Sinopsis
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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Reseña del editor
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Reseña del editor
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Strategy and Tactics of Pr
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Prentice Hall, 2001
ISBN 10: 013026248X
ISBN 13: 9780130262486
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The Strategy and Tactics of Pr
Publicado por
Prentice Hall, 2001
ISBN 10: 013026248X
ISBN 13: 9780130262486
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Routledge, 2001
ISBN 10: 013026248X
ISBN 13: 9780130262486
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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paperback. Condición: Acceptable. The dust jacket shows normal wear. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Nº de ref. del artículo: mon0000156243
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
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Hardback. Condición: Good. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. Nº de ref. del artículo: CIN013026248XG
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Routledge (edition 3), 2001
ISBN 10: 013026248X
ISBN 13: 9780130262486
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_476496000
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The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making
Publicado por
Routledge, 2001
ISBN 10: 013026248X
ISBN 13: 9780130262486
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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