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Sinopsis
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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Reseña del editor
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Reseña del editor
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialRoutledge
- Año de publicación2001
- ISBN 10 013026248X
- ISBN 13 9780130262486
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición3
- Número de páginas398
- Contacto del fabricanteno disponible
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: United States Edition
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Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002667298
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Publicado por
Prentice Hall, 2002
ISBN 10: 013026248X
ISBN 13: 9780130262486
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Publicado por
Prentice Hall, 2002
ISBN 10: 013026248X
ISBN 13: 9780130262486
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. Nº de ref. del artículo: 8724499
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Nº de ref. del artículo: G013026248XI4N10
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Nº de ref. del artículo: G013026248XI4N00
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Nº de ref. del artículo: G013026248XI4N00
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Nº de ref. del artículo: G013026248XI4N00
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Publicado por
Routledge, 2001
ISBN 10: 013026248X
ISBN 13: 9780130262486
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The Strategy and Tactics of Pr
Publicado por
Prentice Hall, 2001
ISBN 10: 013026248X
ISBN 13: 9780130262486
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00079444057
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