Artículos relacionados a Apparel Product Development

Apparel Product Development - Tapa blanda

MauriceJohnson; Evelyn, Moore

 
9780130254399: Apparel Product Development
Tapa blanda
ISBN 10: 0130254398 ISBN 13: 9780130254399
Editorial: Financial Times Prentice Hall, 2002

Sinopsis

For freshmen/sophomore-level courses in Introduction to Fashion, Fashion Product Development, and Apparel Manufacturing.

This innovative text addresses the practical day-to-day realities and technicalities of the garment-making business―wholesale, manufacturing, designing, and private-label product development. Comprehensive, yet easy to read and accessible, it “sits students down” and explains step-by-step how to handle a real, roll-up-the-sleeves job in today's fashion industry. It features a wealth of “insider” perspectives, wisdom from the pros, detailed illustrated procedures, and several “hands-on” exercises for real-world practice.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

The title for the first edition of this text was "So You Want to Work in the Fashion Business: A Practical Look at Apparel Product Development and Global Manufacturing." This revised and expanded second edition still includes all the broad fashion industry information contained in the first. However, in response to the rapid growth and success of private label apparel, this edition has added details, definitions, and research sources that apply directly to private label product development. Many students are finding exciting and rewarding careers in this explosive new segment.

  • NEWWhy are department stores and discounters increasing their private label lines I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target?
  • NEWWhy are the private-label-only stores among today's most successfulGap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara?
  • NEWWhere can students find new research sources including dozens of new sites on the Internet?
  • NEWHow are the new, computerized, product development programs such as Gerber's PDM affecting product development careers?

The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0130254398
ISBN 13 
9780130254399
Encuadernación
Tapa blanda
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia