The Strategic Management Of Organisations - Tapa blanda

Sinopsis

The Strategic Management of Organisations is intended to help students understand the theory of strategic management and competitive advantage and, most importantly, apply that theory in practice. Adrian Haberberg and Alison Rieple have succeeded in writing a clear and accessible introduction to this complex subject matter. The book blends traditional approaches with the more recently developed resource-based view of the firm and provides up-to-date theoretical insights in such areas as increasing returns, organisational learning, corporate parenting and electronic commerce. It takes a balanced view of the strategy process giving equal importance to insights from economics and to considerations of politics, power, human emotion and fallibility. Rather than viewing strategic management in isolation the book continually makes reference to related disciplines such as economics, finance, marketing and organisational theory. Key features of the text include: Plenty of case material to demonstrate how theories are applied, including real-life applications, four cases that run through the book, end of chapter cases for seminar work and longer case studies for deeper study and assessment. Cases cover a wide variety of sectors, companies and international contexts but almost all will be instantly recognisable to students. Organisations include: Sony, British Airways, McDonald's, Benetton, Siemens, Ryanair and many more! A logical structure with navigational aids such as hyperlinks and diagrammatic plans enabling the student to appreciate the non-linear nature of strategy. An international business context that is assumed as a matter of course, rather than treated as a separate heading. An approach designed to help students to reach rigorous conclusions from quantitative and qualitative evidence. Practical dos and don'ts boxes help them apply the analytical tools correctly in their work. Advanced Topics and Theoretical Perspectives sections to enable students to gain a deeper understanding of core issues or particular theories. A well-developed supplements package to support the teaching experience including a tutor's manual, PowerPoint slides and companion website.

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