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Sinopsis
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Integrated Advertising Promoti
Publicado por
Pearson College Div, 2002
ISBN 10: 0130175781
ISBN 13: 9780130175786
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Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00106828769
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EUR 11,90
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Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Integrated Advertising, Promotion, and Marketing Communications
Publicado por
Pearson College Div, 2002
ISBN 10: 0130175781
ISBN 13: 9780130175786
Antiguo o usado
Tapa dura
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_480480593
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EUR 10,77
Envío por EUR 3,34
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles