Advertising: Principles and Practice - Tapa dura

Wells, William; Etc.; Burnett, John; Moriarty, Sandra

 
9780130162052: Advertising: Principles and Practice

Sinopsis

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

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Reseña del editor

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

"Sobre este título" puede pertenecer a otra edición de este libro.