Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"Sinopsis" puede pertenecer a otra edición de este libro.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Prentice-Hall, 1987. Estado de conservación: Good. 3rd. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP74138175
Descripción Prentice-Hall. Paperback. Estado de conservación: Fair. Nº de ref. de la librería G0130160490I5N00
Descripción Prentice-Hall, 1987. Paperback. Estado de conservación: Good. Sent within 24 hours. Expedited UK delivery available. Paperback: 560 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. 564 pages, bullet points, tables, graphs. Nº de ref. de la librería BBI156917
Descripción -. Paperback. Estado de conservación: Very Good. Advertising Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. de la librería 7719-9780130160492
Descripción Prentice Hall, 1987. Estado de conservación: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Nº de ref. de la librería 6366876
Descripción Prentice-Hall, 1987. Softcover. Estado de conservación: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Nº de ref. de la librería A-223-445
Descripción Prentice-Hall, 1987. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0130160490-2-4
Descripción Prentice-Hall 01/01/1987, 1987. Paperback. Estado de conservación: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. de la librería 6545-9780130160492