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Sinopsis
Book by Wright Len Tiu Crimp Margaret
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Reseña del editor
The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring. In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of: * the impact of information technology and database marketing on the market research industry; * business to business marketing research with an entirely new chapter devoted to this important topic; * the international dimensions of marketing research.The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.
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- EditorialFt PrenticeHall
- Año de publicación2000
- ISBN 10 0130117536
- ISBN 13 9780130117533
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas496
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The Marketing Research Process
Publicado por
Financial Times/ Prentice Hall, 2000
ISBN 10: 0130117536
ISBN 13: 9780130117533
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The Marketing Research Process, 5th Ed.: Fifth edition
Publicado por
Financial Times/ Prentice Hall, 2000
ISBN 10: 0130117536
ISBN 13: 9780130117533
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002020861
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The Marketing Research Process [Taschenbuch] by Wright, Len Tiu; Crimp, Margaret
Publicado por
Financial Times Prentice Hall, 2000
ISBN 10: 0130117536
ISBN 13: 9780130117533
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Taschenbuch. Condición: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring. In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. 496 pp. Englisch. Nº de ref. del artículo: INF1000034920
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The Marketing Research Process
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ISBN 10: 0130117536
ISBN 13: 9780130117533
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Condición: Good. 5th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP9946524
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The Marketing Research Process, 5th Ed.: Fifth edition
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ISBN 10: 0130117536
ISBN 13: 9780130117533
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780130117533
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The Marketing Research Process, 5th Ed.
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Paperback. Condición: Very Good. The Marketing Research Process, 5th Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780130117533
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The Marketing Research Process
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ISBN 10: 0130117536
ISBN 13: 9780130117533
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The Marketing Research Process
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ISBN 10: 0130117536
ISBN 13: 9780130117533
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780130117533. Nº de ref. del artículo: 8841925
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The Marketing Research Process
Publicado por
Ft Prenticehall, 2000
ISBN 10: 0130117536
ISBN 13: 9780130117533
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780130117533. Nº de ref. del artículo: 9170899
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