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Sinopsis
Appropriate for capstone undergraduate and graduate courses. The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.
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Reseña del editor
Appropriate for capstone undergraduate and graduate courses. The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.
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Marketing Management: An Asian Perspective
Publicado por
Pearson Ed Asia, 1999
ISBN 10: 0130109800
ISBN 13: 9780130109804
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs8513466155
Cantidad disponible: 1 disponibles