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Sinopsis
There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).
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Reseña del editor
There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing Communications (Second Edition)
Publicado por
Pearson P T R, 1999
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001294045
Cantidad disponible: 2 disponibles
Imagen de archivo
Marketing Communications (Second Edition)
Publicado por
Pearson P T R, 1999
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR001171916
Cantidad disponible: 2 disponibles
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Marketing Communications : Contexts, Contents and Strategies
Publicado por
Prentice Hall PTR, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP9837753
Cantidad disponible: 2 disponibles
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Marketing Communications : Contexts, Contents and Strategies
Publicado por
Prentice Hall PTR, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 53320906-20
Cantidad disponible: 1 disponibles
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Marketing Communications (Second Edition)
Publicado por
Financial Times/ Prentice Hall, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 1128244
Cantidad disponible: 1 disponibles
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Marketing Communications (Second Edition)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Marketing Communications (Second Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780130102294
Cantidad disponible: 2 disponibles
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Marketing Communications (Second Edition)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780130102294
Cantidad disponible: 2 disponibles
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Marketing Communications (Second Edition)
Publicado por
Financial Times/ Prentice Hall, 1999
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs7842646697
Cantidad disponible: 1 disponibles
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Marketing Communications: Contexts, Contents and Strategies (Second Edition)
Publicado por
Financial Times/ Prentice Hall, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780130102294. Nº de ref. del artículo: 9437415
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Communications: Contexts, contents and strategies
Publicado por
Prentice Hall, 1999
ISBN 10: 0130102296
ISBN 13: 9780130102294
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780130102294. Nº de ref. del artículo: 9611027
Cantidad disponible: 1 disponibles